About

Most businesses at your stage don't need more ideas.

They need someone who can actually build. Airbase IQ exists for owners who are past asking "should we use AI?" — and ready to ask "what, exactly, and how."

There's a version of AI consultancy that produces a lot of impressive-sounding output and not much else. Workshops. Frameworks. Decks.

Airbase IQ was built around a simple belief: the gap between what a business could be and what it currently is usually comes down to operational design — not ambition, not funding, not team.

Get the architecture right, and everything else gets easier. Growth scales instead of grinding. The owner leads instead of manages. The team builds instead of firefights.

That's what we help with. And we don't just advise on it — we build it.

Who you're talking to

Airbase IQ is led by Phil — an independent operator with a background that sits somewhere between AI strategy, systems design, and the kind of operations thinking that usually only exists inside well-run larger businesses.

The difference is we bring it to growing SMEs who need it just as much — and who've historically been told it's out of reach or too complex.

Phil has worked with businesses in private healthcare, real estate, manufacturing, and professional services. He's a published author on business design and a speaker at Manchester Metropolitan University's Centre for Digital Innovation.

None of that matters much if the work doesn't land. So we'll let that speak for itself.

What we believe

Technology follows design, not the other way round.

The biggest mistake businesses make is reaching for a tool before they've understood the problem. We always start with operations before we talk about what to build.

If it doesn't create measurable value, it doesn't make the cut.

We're not interested in building impressive things that don't move the needle. Every project has a clear intended outcome. If we can't identify one, we'll say so.

You should own what gets built.

Some agencies create dependency by design. We don't. Everything we build, you own. We document it, hand it over, and make sure your team can run it without us.

Sectors we've worked in
  • Private Healthcare
  • Property & Real Estate Investment
  • Manufacturing
  • Professional & B2B Services
Credentials
  • Author — Outsmart, Outpace, Outperform
  • Speaker, Centre for Digital Innovation, Manchester Met
  • n8n · Supabase · Claude API · Lovable

If that sounds like the kind of working relationship you're looking for —

Let's have a conversation

Free. No obligation. Usually the most useful 45 minutes you'll spend this month.